MAIDC manufactures and sells fertilizers under the brand name 'KRUSHI UDYOG', a balanced boost for bumper crops. The fertilizer division caters to markets all over Maharashtra and has grown to over Rs 350 crores since it was set up as a separate division in 1985. A major development programme of MAIDC has been the manufacture of balanced granulated fertilisers. Strict quality control has given or NPK fertilizer a strong competitive edge.
MAIDC also sells other fertilizers like Urea, DAP, MOP, SSP and also trades in Complex fertilizers. It regularly deals with major fertilizer manufacturers like RCF, PPL, NFL, GSFC, GNVFC, IPL, MMTC, etc.
Production units are situated in Rasayani, Pachora, Nanded, Wardha, Kolhapur & Jalna. Besides above, MAIDC has outsourced production at Amaravati, Rukdi and Kolhapur. Marketing is done through the Regional Offices, who in turn distribute fertilizers through their dealer network.